Film by film
The brief we were given, the concept we pitched, and the editing, sound and music decisions behind each cut. A selection of five films from one client, no reconstruction after the fact.
National Day Campaign · Saudi Arabia · 2026
Forty-seven years of National Days in one kitchen, one family table and a wall of polaroids.
Branch Opening · Comedy · Jeddah · 2026
A second Jeddah branch, announced by a prank instead of a press release.
Ramadan Campaign · Saudi Arabia · 2026
A Ramadan film built on the table, not the product.
Branch Opening · Khobar · 2025
A branch opening told as comedy that escalates until the opening is the punchline.
National Day Campaign · Saudi Arabia · 2025
National pride carried by landscape and craft, not by flags.
The client
All five are Burj Al Hamam, more than ten films across two years.
The market
Made for Saudi Arabia, produced out of Beirut.
The three not here
Three more Burj Al Hamam films sit on the case study. They have the film and not the write-up, so they have no page rather than an invented one.