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Case Study — 001
Seven films. One restaurant. A creative partnership built on the same belief: that the best brand content doesn't feel like brand content.
7
Films
3
Cities
KSA
Market
Case Study — 001
Seven films. One restaurant. A creative partnership built on the same belief: that the best brand content doesn't feel like brand content.
7
Films
3
Cities
KSA
Market
The Partnership
Seven films. One client. That's not a brief relationship. That's a verdict. Burj Al Hamam is one of the most beloved Lebanese restaurant brands in Saudi Arabia. Four decades of history, a fiercely loyal following, and a brand that means something. They came to us with a simple ask: make films that feel like us. Not ads. Not content. Films. Every time they came back, the brief got deeper. The trust got bigger. Seven films together, across branch openings, seasonal campaigns, and national moments. Each one different in tone. All of them built on the same foundation. They kept coming back. That's the only metric that matters.
Client · Since 2024
I gave them all my trust. They never failed.
Serena Chahine · Marketing Director · Burj Al Hamam
Featured Work — Newest to Oldest
The Brief
Make the second Jeddah branch opening feel like an event, not an announcement. Something people would share. Not because they were told to, but because they couldn't help it.
The Concept
Saud arrives at BAH and gets messages from friends who claim to be inside the exact same restaurant. He spirals into full panic, convinced he's entered a parallel universe. The reveal: there's a second Jeddah branch. The prank was the opening.
How We Pitched It
Editing
Fast-paced, reaction-driven. Pacing shifts into suspense during the "parallel universe" sequence, then back into warm comedic payoff.
Sound Design
Selective muffling and silence during Saud's panic. Heightened restaurant ambience places the audience inside his paranoia.
Music
Playful comedy balanced with cinematic suspense. Light rhythmic cues evolve into mysterious tonal layers, then resolve into warmth.
Credits
Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn
The Brief
A Ramadan campaign that goes beyond the food. The client wanted something that captures the feeling of a family Iftar: the warmth, the chaos, the love that doesn't need words. Not a product film. A memory.
The Concept
A private garden Iftar at dusk. Six family characters, each with their own moment: the cousin who talks more than he eats, the grandmother who hides the dessert, the father who explains every dish like he's passing down a tradition. Generosity as love language. Ramadan as memory.
How We Pitched It
Setting
Private garden. Outdoor Iftar setting. Warm golden hour → night progression.
Tone
Warm. Observational. Intimate. The camera watches, never intrudes.
Edit
Slow, deliberate. Each character moment allowed to breathe before cutting.
Credits
Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn
The Brief
Announce the new Khobar branch in a way that feels earned, not advertised. No ribbon cuts, no balloons. Something that honours the craft behind every plate. Khobar as a destination worth the trip.
The Concept
We enter through the kitchen. The expeditor stands at the pass, calm, commanding, while the world moves fast around him. Then a plate flies through the air, past Khobar's Water Tower, and lands in front of a customer at the new branch. Achievement made physical.
How We Pitched It
Editing
Fast, tight, rhythmic. Match cuts between ticket numbers, sizzling pans, and spinning plates. Every "ding" becomes a beat.
Sound Design
Sizzling oil, shouting chefs, clanging utensils layered into a culinary symphony. When the plate flies, the kitchen noise dissolves into stillness.
Music
Fast-paced layered percussion. Tempo builds without resolving, then drops to silence the moment the plate takes flight.
Credits
Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn
The Brief
Saudi National Day 95. The theme: عزّنا بطبعنا, "Proud by nature." Connect Burj Al Hamam's 46-year story to Saudi Arabia's own journey. Not a flag film. A tribute.
The Concept
Six hummus variations, each representing a National Day value: generosity, authenticity, ambition, solidarity, vision. A grandfather feeding his grandson. A young woman leading a meeting. A new mother and father, saved by a waiter's kindness. BAH's journey since 1979, mapped onto the Kingdom's own.
How We Pitched It
Visual Style
Perfectly symmetrical overhead shots. ND95 color palette: deep greens, golds, warm ambers, woven through every frame.
Editing
Slow, majestic pacing at the start. Dissolves and match cuts bridge the past and present. Warm grade throughout.
Music
Traditional Saudi instruments fused with modern orchestration. Builds from quiet pride to a full uplifting finale.
Credits
Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn
05 / Brand Campaign / 2024
Arabs don't say "I love you." They fight over who pays the bill. A film about generosity as a love language, told through three scenes at the BAH counter.
CD · Jad Khater · DOP · Ribal Bsaybes
06 / Branch Opening / 2024
Three groups (a food blogger, an overwhelmed mother, a bored office) all asking the same question: where to eat in Jeddah? They find BAH. Simultaneously.
CD · Jad Khater · DOP · Cedric Bacha
07 / Menu Campaign / 2025
A chef. The sound of the sea. The freshest fish in Jeddah, brought straight from the coast to the table. A film built around texture, rhythm, and the city's coastline.
CD · Jad Khater · DOP · Cedric Bacha