Most productions start with a budget and end with a deadline. We start with a story.
06
Steps
The brief changes every time.
The process never does.
360° Production
From the first call to final delivery, every project moves through six phases. Then it starts again.
A brief tells us what the client wants. A discovery call tells us what they actually need. We run both. Before we write a single word of treatment, we spend time understanding the brand, the audience, and the problem the film needs to solve. Most studios take the brief and run. We push on it first. That's where the real story usually hides.
OutputDiscovery Call + Written Brief
Before we go deep, we go wide. We come back with three quick concepts: three different ways into the story, each with a clear direction and distinct feel. Not three safe options. Three genuine angles, any of which we'd be proud to make. The client picks one. That's when we go deep. The full treatment locks the concept, visual direction, tone, and structure before a single camera switches on.
Output3 Concepts → 1 Treatment
Pre-production is where most productions succeed or fail. By the time we're on set, every decision should already be made. Locations scouted. Crew confirmed. Shot list built. Schedule locked. We treat every shoot day as a finite resource. The work we put in before it means none of it gets wasted on set.
OutputProduction Ready
On set, there's one priority: get what the story needs. We run tight sets. Every role knows its job. The director and DP are aligned before the first take. The AD owns the schedule so the director can own the performance. The crew we bring aren't freelancers filling seats. They're people we've worked with, trust, and call back.
OutputRaw Footage + Full Coverage
Footage is nothing until it's edited. We cut with rhythm. Picture, sound, and colour treated as one system, not three separate jobs handed off in sequence. We don't deliver a rough cut and call it done. We deliver something we'd put our name on.
OutputGrade + Mix + All Formats
Final delivery includes everything the client needs: broadcast specs, social cuts, platform-specific versions. No chasing files, no last-minute format requests. After delivery, we follow up. Not to invoice the next project. To find out what happened. Did it run? How did it perform? That feedback shapes the next brief. That's what 360° actually means.
OutputAll Formats + Sign-off
What Makes Us Different
If the premise is weak, we say so before we take your money. Some clients love that. The right ones do.
The director on set wrote the treatment. The editor was in the room when the concept was pitched. There is no brief-to-agency-to-production handoff. We close that gap entirely.
Beirut, Riyadh, Dubai, Baghdad. We know the difference. Culturally, logistically, commercially. The craft doesn't change.
We don't fit your project to a standing roster. We build the team around what the story demands, then keep them. The same people come back because the work is worth coming back for.
Straight Answers
It depends on the brief, and we quote per project rather than publish a rate card. What moves the number is the same every time: how many shoot days, how much cast, how many locations, and how many deliverables come out the other end. Tell us those four and we can give you a range on the first call.
Four to six weeks for a single branded film: treatment and script, casting, shoot, post. A campaign with several films is planned as one block wherever the story allows, which is faster than running them one after another.
Shared. You and Donut Media both own the final films and the footage behind them. Full ownership is available, and Roody covers it with the proposal.
Yes. We take production briefs from agencies and we work directly with brands. The process is the same either way.
Beirut is home. We also produce in Saudi Arabia, Dubai and Baghdad. Most of the last two years of work was made for the Saudi market.
Step 01 starts here.
30 minutes. No deck. Just the right questions.