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Branch Opening · Khobar, Saudi Arabia · 2025
A branch opening told as comedy that escalates until the opening is the punchline.
Branch Opening · Khobar, Saudi Arabia · 2025
A branch opening told as comedy that escalates until the opening is the punchline.
The Brief
Announce the new Khobar branch in a way that feels earned, not advertised. No ribbon cuts, no balloons. Something that honours the craft behind every plate. Khobar as a destination worth the trip.
The Concept
We enter through the kitchen. The expeditor stands at the pass, calm, commanding, while the world moves fast around him. Then a plate flies through the air, past Khobar's Water Tower, and lands in front of a customer at the new branch. Achievement made physical.
How We Pitched It
Editing
Fast, tight, rhythmic. Match cuts between ticket numbers, sizzling pans, and spinning plates. Every "ding" becomes a beat.
Sound Design
Sizzling oil, shouting chefs, clanging utensils layered into a culinary symphony. When the plate flies, the kitchen noise dissolves into stillness.
Music
Fast-paced layered percussion. Tempo builds without resolving, then drops to silence the moment the plate takes flight.
Credits
Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn