Film 04 National Day Campaign 2025

Pride By
Nature.

The Brief

Saudi National Day 95. The theme: عزّنا بطبعنا, "Proud by nature." Connect Burj Al Hamam's 46-year story to Saudi Arabia's own journey. Not a flag film. A tribute.

The Concept

Six hummus variations, each representing a National Day value: generosity, authenticity, ambition, solidarity, vision. A grandfather feeding his grandson. A young woman leading a meeting. A new mother and father, saved by a waiter's kindness. BAH's journey since 1979, mapped onto the Kingdom's own.

How We Pitched It

"The film will embody the six core values of this year's identity, each symbolized through a distinct variation of Burj Al Hamam's signature hummus."

"Every plate becomes a metaphor for the qualities that unite the restaurant and the Kingdom. Two institutions. Both built on the same values."

"The result is a heartfelt thank-you note, celebrating decades of shared history, honouring Saudi heritage, and looking forward to a future of continued growth together."

Visual Style

Perfectly symmetrical overhead shots. ND95 color palette: deep greens, golds, warm ambers, woven through every frame.

Editing

Slow, majestic pacing at the start. Dissolves and match cuts bridge the past and present. Warm grade throughout.

Music

Traditional Saudi instruments fused with modern orchestration. Builds from quiet pride to a full uplifting finale.

Credits

Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn

Pride ByNature.

Let's make somethingworth talking about.

Pride By
Nature.

Let's make something
worth talking about.