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Branch Opening · Comedy · Jeddah, Saudi Arabia · 2026
A second Jeddah branch, announced by a prank instead of a press release.
Branch Opening · Comedy · Jeddah, Saudi Arabia · 2026
A second Jeddah branch, announced by a prank instead of a press release.
The Brief
Make the second Jeddah branch opening feel like an event, not an announcement. Something people would share. Not because they were told to, but because they couldn't help it.
The Concept
Saud arrives at BAH and gets messages from friends who claim to be inside the exact same restaurant. He spirals into full panic, convinced he's entered a parallel universe. The reveal: there's a second Jeddah branch. The prank was the opening.
How We Pitched It
Editing
Fast-paced, reaction-driven. Pacing shifts into suspense during the "parallel universe" sequence, then back into warm comedic payoff.
Sound Design
Selective muffling and silence during Saud's panic. Heightened restaurant ambience places the audience inside his paranoia.
Music
Playful comedy balanced with cinematic suspense. Light rhythmic cues evolve into mysterious tonal layers, then resolve into warmth.
Credits
Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn