Film 02 Ramadan Campaign 2026

From Our Family,
To Yours.

The Brief

A Ramadan campaign that goes beyond the food. The client wanted something that captures the feeling of a family Iftar: the warmth, the chaos, the love that doesn't need words. Not a product film. A memory.

The Concept

A private garden Iftar at dusk. Six family characters, each with their own moment: the cousin who talks more than he eats, the grandmother who hides the dessert, the father who explains every dish like he's passing down a tradition. Generosity as love language. Ramadan as memory.

How We Pitched It

"لحظة شُكر. امتنان لقيمة اللقمة، ونعمة إننا نتشاركها. A moment of gratitude. Appreciation for the value of a meal, and the blessing of sharing it."

"We wanted every character to feel like someone from the audience's own family. Not a type, a person. Someone you recognise before they say a word."

"The bag of food at the end isn't a delivery shot. It's a hug."

Setting

Private garden. Outdoor Iftar setting. Warm golden hour → night progression.

Tone

Warm. Observational. Intimate. The camera watches, never intrudes.

Edit

Slow, deliberate. Each character moment allowed to breathe before cutting.

Credits

Creative Director · Jad Khater
Director · Andrew Dawaf
Director of Photography · Khalil Ghosn

From Our Family,To Yours.

Let's make somethingworth talking about.

From Our Family,
To Yours.

Let's make something
worth talking about.